Strict, yet beloved – the Reinheitgegot or German Beer Purity Law – celebrates its 500 birthday. On April 23, 1516 the Duke of Bavaria – Wilhelm IV decreed that beer could contain only barley, hops and water (later extended to include yeast and non-barley grains like wheat and rye), and anyone adding anything different would be punished severely.. First for Bavaria, and then adopted for all Germany, the law curbed miscreant brewers who added harmful ingredients like chemicals or poisonous mushrooms that made people sick. Till today, the Reinheitsgebot is held in high esteem by German breweries, as an upholder of standards of high quality and pure beer, and is the world’s oldest food law on record.
Beer has been imperative to human history and culture for a long time. It was drunk as long as 7,000 years ago in -what is today- Iran. Babylonians produced about 20 varieties of beer in large quantities. Egyptians brewed beer commercially for royalty, for medical purposes, and to be included in burial provisions for the journey to the hereafter. Beer was once so valued that it was sometimes used to pay workers as part of their daily wages. In renaissance Europe, large commercial production first began in monasteries. Monks drank beer as a part of staple diet especially in the months of fasting. Later in 1810, beer also gave rise to the largest festival in the world – the Oktoberfest, which was the celebration of the wedding of Crown Prince Ludwig with the citizens of Munich. The tradition lasts to this day with 6 million beer-drinkers visiting Munich during Oktoberfest.
SAP customer produce 77% of the world’s beer.
Today beer is arguably the world’s favorite alcoholic beverage, with large brands producing millions of barrels every year. Beer revenue is expected to be $688.4 billion in sales by 2020, showing a compounded annual growth of 6%. (source: Allied Market Research, May 2015).There are now thousands of breweries in the world – approx 1300 in Germany alone producing more than 5000 brands of beer (source: Wiki). To keep up with the volume, sustainable packaging solutions like cans or draught have emerged.
Continuing to innovate, beer rebels now experiment with additives like raspberry or chocolate and demand a relaxation in the Reinheitsgebot to encourage creative brews and mixes. While we are proponents of creativity too, today we would like to give a cheer to the simple ethics of purity and a law that has held on for five centuries. So how do you plan to celebrate the Reinheitsgebotstag or Beer Purity Law day? Visit the neighborhood pub? Take a quick course in Zythology (it’s a real thing, look it up)? Or if you are particularly fearless, bathe yourself in beer in a spa such as this – Chodovar Spa in Prague ?
Have a beer-y good day, everyone! Cheers!
|SAP’s relationships with the beer industry is strong. It actually grows stronger by 282,000 liters every minute! That’s how much beer SAP customers produce – which translates to 77% of the world’s beer. Ranging from the world’s largest companies to start-ups, SAPs solutions help manage distribution, logistics, finances and quality control in the industry.
Leading brewery in Cyprus Photos Photiades Breweries uses SAP Business All-in-One for all its operations – orders, scheduling or deliveries. A local craft brewery in Los Angeles, Golden Story uses SAP Business One and OrchestradedBEER to make craft beer with the highest quality and still make a profit. Minneapolis brewery Fulton Beer is also using SAP Business One and OrchestratedBEER for full transparency into its orders and shipments.
In a different sector–Weissberger – a unique technology startup has developed a system called Alcohol Analytic Powered by SAP HANA to help bars and breweries track real time consumption. It uses sensors and flow meters on the beer line to record every liter poured. The collected data is then sent to servers in the cloud, where it is quickly analyzed and displayed on a dashboard. Much better than counting kegs, huh?