The buzz: Social selling.
Studies show that B2B buyers are already 57% –70% of the way through the buying process before they first engage with your sales people. Simply put, your prospects are having a learning party without you.
How? The modern buyer is digitally driven, socially connected, frequently mobile, and happily empowered with unlimited access to the key information they need to decide.
What does this mean to you? Your sales team needs to be up-to-date on the social selling tools and techniques to cut through this noise, build their personal brand, and deliver “the steak behind their sizzle” on relevant social channels like LinkedIn.
Are they doing all of this yet? If yes, are they doing it the right way?
The experts speak.
Michael Idinopulos, PeopleLinx: “Technology changes everything….and nothing.” (Multiple attributions)
Phil Lurie, SAP: “Social engagement is the “tip of the spear” for our new digital economy. Your personal brand is a key component in your future success.”
Join us for ABCs of Social Selling and Building Your Global Brand – Part 2.