SAP Introduces Reward Program for New Business Recommendations in South Africa

November 12, 2008 by SAP News 0

JohannesburgSAP South Africa, today announced the successful roll-out of the SAP Referral Program to its ecosystem in South Africa.

The SAP Referral Program is designed as a unified, consistent referral program that will reward referrals from both SAP partners and non-partners in the small business and midsize companies’ market segment. It enables SAP to identify potential users of its software solutions by offering transparent and timely rewards to an expanded set of participants, including members of the SAP ecosystem and other constituencies, for leveraging their business relationships to refer prospects to SAP.

The new sales program is ideally suited for value-added resellers (VAR), solution resellers (SR) and independent software vendors (ISV) who may or may not currently be authorized SAP channel partners, as well as alliance partners, technology and business consultants, accountancy practices and ecosystems of companies working with SAP. For these companies, the program can be the first step in a long-term partnership with SAP.

The SAP Referral program was globally launched in April this year and has since its introduction been adopted by several key markets. The program has so far been very successful, with more than 922 companies worldwide in the IT and SAP environment having signed up to participate. “SAP’s idea to leverage the ecosystem for a co-innovative business approach proves that the company has understood the dynamics of buying behavior in South Africa”, said Hildburg Hofer, SME channel director, SAP. “Also, the easy access SAP gives us to its program makes participation even more beneficial to us”.

Referral members are rewarded when a deal is closed; in general, five percent of the deal’s net software license value is paid as a closing reward. The program is easily accessible and requires only a one-time online registration. Once registered, members can securely enter the program through a dedicated referral member portal. Members can quickly access program information via the portal, and can also register opportunities and access regular status updates on the referred lead. The SAP Referral program portal provides exclusive sales materials on the complete portfolio of SAP solutions for small business and midsize companies, along with opportunity qualification tools and e-learning sessions. A clear set of eligibility rules forms the basis of the SAP Referral program in order to secure transparency and compliance with legal requirements and business ethics.

To find out more about the SAP Referral program, go to http://www.sap.com/southafrica/partners/referral/index.epx

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With around 75,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit www.sap.com )

(*) SAP defines business software as comprising enterprise resource planning and related applications.

About SAP® Solutions for Small Businesses and Midsize Companies
With more than 37,500 small and midsize customers worldwide, SAP is a leading provider of business applications and an established and highly successful player in the small and midsize enterprise (SME) market. SAP offers a broad and innovative solution portfolio for small businesses and midsize companies to meet the heterogeneous demands of SME customers. SAP solutions for small businesses and midsize companies include SAP® Business One, a single integrated application for successfully managing small businesses; SAP® Business ByDesign™, the software industry’s most complete, integrated and adaptable on-demand solution for midsize companies; and SAP® Business All-in-One, a customizable and extensible solution for midsize companies with deep industry best practices built in. Sold, implemented and maintained through SAP and an expanding network of qualified partners, all of the solutions are competitively priced, easy and quick to implement and scalable to customers’ growing business needs. The SAP solutions specifically designed for SMEs help enable small businesses and midsize companies to lower operating costs, improve operational excellence, gain better business insight and control, and grow their businesses flexibly. Additional information is available at
www.sap.com/solutions/sme

About SAP
SAP is the world’s leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 47,800 customers (excludes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit www.sap.com)
(*) SAP defines business software as comprising enterprise resource planning and related applications.

For more information, press only:
Mpho Merriweather-Mabe, Ogilvy Public Relations, mpho.merriweather@ogilvypr.za +27 11 709 6843