New leadership to further strengthen SAP brand and increase local demand as businesses innovate and disrupt in the digital economy
SYDNEY — SAP Australia and New Zealand today announced the appointment of Jennifer Arnold as its new Head of Marketing. Jennifer will lead SAP’s marketing activities in the region, overseeing all integrated, social and digital marketing programs, as well as being responsible for corporate positioning, strategy, marketing campaigns and events.
Commenting on Ms. Arnold’s appointment, Andrew Barkla, President and Managing Director, SAP Australia and New Zealand, said, “Building compelling relationships with our customers is a core tenet of SAP’s customer-centric approach and is integral in our ability to provide our customers with valuable and simple experiences. Marketing plays a critical role in helping us achieve this, which is why we’re constantly looking for innovative and collaborative ways to engage.
“Jennifer has a proven track record in delivering results in this region. Combined with her strengths in lead generation and sales-support strategies, I look forward to seeing Jennifer lead SAP’s marketing team to even greater heights so that it can continue executing on the campaigns and relationships so crucial for our business.”
With over 20 years’ experience in marketing and communications, Jennifer joins SAP from Unisys where she held dual roles as Global Portfolio Marketing Director, End User Services and Mobility, and Global Consultant, End User Portfolio Advisory Practice. In her nearly nine years at Unisys, Jennifer also led the Asia Pacific marketing team
Prior to Unisys, Jennifer held positions at IBM as External Communications Manager, IBM Global Services Asia Pacific, and Corporate Communications Manager, IBM Global Services Australia and New Zealand. Jennifer was also External Communications Manager for QBE Insurance Australia.
“As SAP continues to innovate with new offerings, such as SAP S/4HANA, the company is helping local organisations from across industries to run simple, making it a very exciting time to be joining,” SAP’s new Head of Marketing for Australia and New Zealand, Jennifer Arnold, said.
“It’s a privilege to be joining such a well-established brand that continues to enjoy tremendous growth in Australia, New Zealand and across the globe. I’m looking forward to working with the team to drive further success through increased demand generation and greater engagement with clients, partners and prospects.”
Jennifer’s appointment as Head of Marketing is effective from 4 May 2015, when she will also join SAP Australia and New Zealand’s Senior Executive Team.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 291,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com/australia.
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