Wawa Selects SAP to Transform Retail Business Operations

April 25, 2005 by SAP News 0

Leading Mid-Atlantic Convenience Retailer Selects SAP for Retail Industry Solution

WAWA, PaSAP America, Inc., a subsidiary of SAP AG (NYSE: SAP), today announced that Wawa, Inc., a leading convenience store retailer with more than 540 store locations in the mid-Atlantic region of the United States, has selected the SAP for Retail industry solution as its business management platform to integrate core operations from the storefront to the corporate back-office. Solutions from SAP, the world’s leading provider of enterprise solutions to the retail industry, will enable Wawa to run industry-specific business processes for store-level forecasting and replenishment and merchandise planning, while better managing point-of-sale data, procurement processes and back-office functions.

With more than 16,000 employees across five mid-Atlantic states, Wawa is a recognized name in the convenience industry. Throughout more than 40 years of growth, Wawa’s business model has evolved to meet changing market dynamics and to explore new market opportunities. The selection of SAP is one step in a milestone transformation at Wawa to upgrade its IT systems to the latest technology and gear its business for continuing growth. The SAP project begins a two-year transformation impacting nearly all operations.

Based on the SAP NetWeaver™ platform, SAP for Retail provides Wawa with a business foundation to simplify employees’ jobs, while achieving the company’s strategic goals. SAP for Retail addresses Wawa’s demand for efficient processes, integrated applications and administrative cost management. SAP’s financials and merchandise solutions present Wawa with an integrated business platform to upgrade operations and realize a number of critical benefits, including elimination of costs and system redundancies and gaining leading functionality for the convenience industry.

“By upgrading our technology platform, Wawa associates will be able to react quickly, make more informed decisions and improve our cost effectiveness,” said Thère du Pont, president, Wawa. “This will simplify our associates’ lives so they, in turn, can simplify our customers’ lives.”

“Wawa is a customer-centric business that balances business savvy and growth with good corporate citizenship and strong support of the local community,“ said Bill McDermott, CEO, SAP America. “SAP’s continuing leadership in the retail space is underlined by customers such as Wawa that choose us for the strategic value of our solutions and for our unparalleled industry-specific expertise. SAP for Retail provides Wawa a best-of-both-worlds scenario: immediate impact in point areas of the business—covering finance, merchandise planning, forecasting and POS data management—and a technology platform for long-term growth and future innovation.”

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About Wawa
Wawa, Inc., a privately held company, traces its roots back to 1803 as an iron foundry in New Jersey. Toward the end of the 19th century, owner George Wood took an interest in dairy farming and the family opened a processing plant in Wawa, Pennsylvania, in 1902. The milk business was a huge success due to its quality, cleanliness and “certified” process. As home delivery of milk declined in the early 1960s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for its dairy products. Today, the company operates more than 540 stores in Virginia, Maryland, Pennsylvania, New Jersey and Delaware. Wawa consistently ranks among Forbes’ top 200 privately held companies.

About SAP for Retail
SAP for Retail is an industry solution that combines mySAP™ Business Suite solutions with a broad set of integrated retail applications to help companies to profitably serve consumer demand across multiple channels. With more than 400 customers using the SAP for Retail portfolio and 2,400 SAP customers in the retail industry worldwide, SAP provides Internet-enabled applications in a fully connected system to help companies integrate sales channels, take advantage of collaboration over the Web, better understand customer preferences, build a business on a solid transactional backbone and bring their businesses to e-marketplaces. Built on the open architecture of the SAP NetWeaver™ platform, SAP for Retail allows for integration of business processes for merchandise management and planning, demand forecasting, sophisticated allocation, workforce management, POS data management, RFID, and replenishment. (Additional information at www.sap.com/retail/)

About SAP
SAP is the world’s leading provider of business software solutions*. Today, more than 27,000 customers in over 120 countries run more than 91,500 installations of SAP® software—from distinct solutions addressing the needs of small and midsize businesses to enterprise-scale suite solutions for global organizations. Powered by the SAP NetWeaver™ platform to drive innovation and enable business change, mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.”
(Additional information at www.sap.com)

(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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