Contributor Overview

David Trites

David is a Director of Marketing at SAP focusing on content marketing, branded journalism, and social media. He writes about current business and industry trends and SAP customer success stories. He has 20 years of enterprise software experience and deep roots in large-scale SAP implementations. Prior to SAP, he was an SAP implementation consultant at Deloitte and an ERP strategy consultant at Gartner.

Connect with David Trites: @davidtrites

Brooks Brothers Innovation Elevates Customer Experience

Feature Article — Every retailer is fighting to win customers. Competition comes from all places in all sizes and consumer loyalty is hard won. That’s why Brooks Brothers,...

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January 19, 2017 by David Trites 274

ALDO’s Digital Transformation Simplifies Brand Experience

Feature Article — Shopping is fun, or at least it should be. But when retailers make it more complicated than necessary, consumers get frustrated and sales suffer. Inconsistencies...

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December 26, 2016 by David Trites 328

Fossil’s Path to Personalization is Paved with Technology

Feature Article — Fossil Group is on a quest to build closer relationships with its customers and is leveraging technology to get there. “Our target audience is millennials...

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December 8, 2016 by David Trites 87

How M.R.K.T. Manages Its Fast-Growth Fashion Accessories Brand

Feature Article — The fashion industry has changed dramatically. Gone are the days when brands sold their goods through retailers on a relatively predictable schedule. Ecommerce opened up...

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November 8, 2016 by David Trites 25

Organic Food Boom Leads Alnatura to New Retail Solution

Feature Article — Global demand for organic foods is growing rapidly. Not because organic is new, or because a giant health craze is sweeping the globe. It’s because...

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June 27, 2016 by David Trites 29

ALDO Accelerates Retail Analytics with new Mobile Reporting App

Feature Article — The ALDO Group is well known around the world for its fashionable footwear and accessories, cool retail stores, and exceptional customer service. What’s not so...

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June 20, 2016 by David Trites 350

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