Contributor Overview

David Trites

David is a Director of Marketing at SAP focusing on content marketing, branded journalism, and social media. He writes about current business and industry trends and SAP customer success stories. He has 20 years of enterprise software experience and deep roots in large-scale SAP implementations. Prior to SAP, he was an SAP implementation consultant at Deloitte and an ERP strategy consultant at Gartner.

Connect with David Trites: @davidtrites

Disruption Is the New Normal. Is Your Company Ready?

Feature Article — The SAP Hybris LIVE: Digital Summit 2017 was all about disruption. The event itself disrupted both space and time by moving seamlessly from Singapore to...

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March 27, 2017 by David Trites 54

Under Armour Transforms into World’s Largest Digital Fitness Brand

Feature Article — If you think of Under Armour as just a sports apparel company, think again. Starting in 2013, Under Armour acquired MapMyFitness, followed by the addition...

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March 23, 2017 by David Trites 493

MAPAL Teams with SAP and Apple to Digitally Transform a Big Challenge with Small Parts

Feature Article — For industrial manufacturers, managing C-parts – the small, comparably inexpensive parts and tools used and consumed during the manufacturing process, is a big challenge. MAPAL,...

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February 28, 2017 by David Trites 66

Brooks Brothers Innovation Elevates Customer Experience

Feature Article — Every retailer is fighting to win customers. Competition comes from all places in all sizes and consumer loyalty is hard won. That’s why Brooks Brothers,...

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January 19, 2017 by David Trites 291

ALDO’s Digital Transformation Simplifies Brand Experience

Feature Article — Shopping is fun, or at least it should be. But when retailers make it more complicated than necessary, consumers get frustrated and sales suffer. Inconsistencies...

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December 26, 2016 by David Trites 329

Fossil’s Path to Personalization is Paved with Technology

Feature Article — Fossil Group is on a quest to build closer relationships with its customers and is leveraging technology to get there. “Our target audience is millennials...

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December 8, 2016 by David Trites 87

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