Contributor Overview

Iris Nagel-Martin

SAP brand journalist and senior managing editor at SAP News Center, Iris joined SAP in 2000 as a trained editor, journalist and SAP consultant. As a communications specialist, she has edited and written for print and online publications. Iris enjoys working with customers and SAP user groups to establish global communication. Before SAP, Iris worked as a freelancer and for NGOs, always in the marketing area, where she ran campaigns, press activities and took photos. She is a graduate of University of Hohenheim, Germany and has a Masters’ Degree in Socialoeconomics.

Digital Business Modeling: A Structural Approach Toward Digital Transformation

Feature Article — How do you design a digital business model? This is a big question for many companies that want to become digital enterprises. SAP employees Uwe...

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May 2, 2016 by Iris Nagel-Martin 392

Lidl Opts for SAP for Retail powered by SAP HANA

Feature Article — Lidl went live with a new electronic merchandise management and information system based on SAP for Retail powered by SAP HANA at its Austrian stores...

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March 24, 2016 by Iris Nagel-Martin 547

Calculate Costs Faster and More Reliably with SAP Product Lifecycle Costing

Feature Article — Companies often need to make an accurate cost calculation for a new product early on in the product life cycle, at the engineering or quotation...

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March 17, 2016 by Iris Nagel-Martin 77

Shop Around the Clock

Feature Article — Home shopping network HSE24 has been operating out of Germany for the past 20 years. Now, thanks to SAP Hybris Marketing running on SAP HANA,...

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January 14, 2016 by Iris Nagel-Martin 30

SAP SME Summit 2015 in Frankfurt: SAP Knows the Midmarket

Feature Article — As the trend toward digitization continues to catch on with small and midsize businesses, experts come together at the SAP SME Summit 2015 in Frankfurt to...

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October 27, 2015 by Iris Nagel-Martin 17

DSAG and SAP: The Dream Team

Feature Article — It is a well-known fact that the German SAP user group DSAG e.V. and SAP have been collaborating successfully for years. The Solution Manager working group...

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October 2, 2015 by Iris Nagel-Martin, Andreas Schmitz 14

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