Contributor Overview

John Ward

Think “Both Ways” and Get More Value from Your Business Relationships

Feature Article — Not too long ago, I ran across an article that posed a rather intriguing question. “Can customer service deliver a higher ROI than marketing?” The...

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August 12, 2016 by John Ward 82

Even Chicken Farmers are Going Digital

Feature Article — You’re right Henrietta; that is surprising. Chicken farming and digital transformation are probably one of the last pairings you would expect to see in a business...

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July 18, 2016 by John Ward 169

Panasonic is Helping Cities Get Smarter and Cars Go Greener

Feature Article — What products come to mind when you think about Panasonic Corporation? There’s a long list to choose from, and you might easily pick televisions, audio equipment,...

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July 5, 2016 by John Ward 77

Mediafly is Out to “Unleash” Your Salesforce

Feature Article — John Evarts greets you with a big smile, a firm handshake, and unfettered enthusiasm. He could be the poster child for, “How to win sales and...

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June 29, 2016 by John Ward 11

How Strangers on a Plane Changed Airline Reservations Forever

Feature Article — If you’ve ever made an airline or hotel reservation, you probably used the software or services of Sabre Corporation. Yet there’s a good chance most...

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June 21, 2016 by John Ward 110

This Shipbuilder’s Apprentice School is a “National Model”

Feature Article — It’s graduation day. The auditorium is packed with proud parents and honored guests. The students in their caps and gowns form a sea of maroon...

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May 27, 2016 by John Ward 10

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