Start-up companies pitched their business ideas at the second annual SAP Startup Forum Berlin 2013 on Wednesday, June 19. A final group of 21 companies were then accepted to participate in this year’s SAP Startup Focus Program. The winners will receive one year of free SAP HANA software, marketing, and support, as well as potential access to venture capital.
This year’s finalists include Apaxo GmbH, Blue Cell Networks GmbH, Brand a Trend GmbH, ChargePartner GmbH, CONIS Risk Consulting, ConWeaver GmbH, Deltamethod, Echobot Media Technologies GmbH, EGR Energy Systems GmbH, Elefunds, enercast GmbH, GoEuro Travel GmbH, 360°, JC Analytics GmbH, Paymill, RetentionGrid, Sablono, VersionEye GmbH, yetu AG, yovisto GmbH, Zellkraftwerk.
The idea for the SAP Startup Forum was launched in March 2012 at SAP in Palo Alto, California. Colleagues recognized that SAP HANA was the silver bullet for a growing number of Silicon Valley entrepreneurs who were looking to get their ideas off of the launch pad and into the market. They wanted to create an event that brought SAP and entrepreneurs together toward the end of the innovation cycle – precisely during the phase when young companies are ready to bring their maturing ideas onto the SAP HANA technology platform.
Start-up events sprout up across markets and regions
Colleagues grabbed their telephones and started calling start-ups throughout the Valley. The groundswell was immediate. The first SAP Startup Forum was held in Palo Alto in 2012. Since then, regional start-up forum events have sprouted up across markets and regions worldwide.
Rolf Schumann, Head of SAP HANA Business Development, SAP Deutschland, says that the quality and quantity of the ideas and business models at this year’s SAP Startup Forum was truly impressive. “What really impresses me about the solutions of so many of these participants is that they have big, excellent cases, but they won’t work with today’s technology. That is why they’re here fighting to get SAP technology. They need SAP HANA at the core of their business model.”
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