Soccer team in a huddle

Brazil vs. Mexico: MVPs on the Field and the Most Talked About on Social Media

June 18, 2014 by Mariana Guerrero & Renata Pompeu Pividal 0

The much anticipated match of Brazil vs. Mexico resulted in a 0-0 draw this Tuesday. But while no goals were scored on the field, social media users have already picked their winners.

06 17 BRAMEX-SMA-ENG

Mexican goalkeeper Guillermo “Memo” Ochoa staved off Brazil’s attack from eight shots on goal and was mentioned 627,753 times in social platforms, according to a monitoring report generated with the SAP Social Media Analytics by NetBase solution. At the end of the game (5 PM EDT), social-favorability towards the Mexican player ranked 62% for posts made in Spanish, 78% for posts in English, and -24% for posts in Portuguese.

At the same time, Brazil’s star man, Neymar Jr, was mentioned 89,174 times in social platforms. Social-favorability toward the Brazilian forward ranked 55% for posts in Spanish, 34% for posts in English, and 99% for posts in Portuguese.

Learn more: Spotlight: World Cup.

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