Bringing Order to Bookshelves

Feature Article | September 10, 2009 by Christiane Stagge

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Thieme Medical Publishers is known for its textbooks and professional publications in the fields of medicine, psychology, and healthcare in general. The group comprises various publishing areas and departments, including services and mail-order book sales.

Headquartered in Stuttgart, Germany, Thieme also maintains other German branches in Berlin, Düsseldorf, and Erlangen, as well as in New York and Delhi. The company employs around 950 people.

To optimize its publishing management and business processing, Thieme decided to implement an SAP solution specially designed for the publishing industry with the support of IDS Scheer.

Thanks to its new SAP solution, Thieme was able to bring together its different decentralized publishing areas; it now works with a uniform, centralized IT system.

The SAP solution is based on SAP Customer Relationship Management (SAP CRM), SAP ERP, SAP NetWeaver Business Warehouse, and customized SOA services. In implementing SAP CRM, Thieme’s main goal was to appeal to its customers in a better, more systematic way and thereby create new products and business models. It achieved this by replacing its old address and product information systems and integrating newly mapped business processes.

The implementation involved three phases spanning a total of two years, ending in April 2008.

In the first phase, Thieme and IDS Scheer took stock of all of the company’s publishing and business processes and analyzed them with the aid of the methodologies ARIS Value Engineering and ARIS Business Architect for SAP.

The second phase proceeded with the implementation of SAP CRM, SAP ERP, SAP NetWeaver Business Warehouse, and the industry component IS-Media, as well as interfaces, custom systems, and third-party products through SAP NetWeaver Process Integration. All of the SAP system settings and developments involved were documented in SAP Solution Manager to facilitate business process alignment.

Thieme’s new SAP solution has enabled the company not only to standardize its business processes under one system, but to manage its customer data and potential claims more clearly and efficiently, as well.

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