Building a Social Community: Tell Me a Story!

September 19, 2012 by Bonnie D. Graham

Social communities and storytelling. The connection? Ask the experts.

Rachel Happe, The Community Roundtable: “Social communities leverage an increasingly expensive asset – people – by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Our job as community sponsors is to co-create value and be the storytellers of that value. It is no longer a story about us alone, but about that collaborative journey.”

Sean O’Driscoll, Ant’s Eye View: “Social engagement is a journey with defined stages leading to the fully engaged enterprise…Digital storytelling is a critical new competency.”

Mark Yolton, SAP: “As SAP CMO Jonathan Becher likes to say, ‘Big glass buildings don’t buy software…people do.’ With the lines between B2B and B2C blurring, enterprise marketers must become better storytellers to articulate the impact of their solutions on real people.”

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