Perfect Match: Analytics and Football

Feature Article | January 9, 2012 by SAP News

The 2011-12 European Football Experience is the newest addition to the library of sports experiences offered by SAP. Both lifelong fans of the beautiful game and newcomers to the sport will be able to find value in the fresh insights, exciting mobile applications, and rich analyses that the software provides. With your new in-depth knowledge, you will be able to impress your friends, challenge your colleagues, or just enjoy the action, enriched by SAP.

If you are new to European Football, you can start by getting to know the top teams from the European leagues. The 2011-12 European Football Experience from SAP provides background information on the 32 teams that will be competing in the 2012 UEFA European Football Championship.  Keep an eye an your team’s performance to predict if they will make it to the round of 16 in February.

For diehard football fans, the Player Detail Statistics provides more detailed insights into the game. Available in multiple languauges for your desktop or mobile device, SAP BusinessObjects Explorer gives you all the necessary information to spot trends, look for correlations, and gain in-depth knowledge of this hugely popular sport. Learn, for example, which teams tend to pass the ball and which teams tend to take more shots at goal.  Find out if the height of the goalkeeper correlates to more saves. See if teams tend to score more in the first half or second half of a match when played at home.

In business, analyses of past performance can provide clues to future results. And insights into the success or failure of the competition can help you refine your own strategy. Understanding your product, your market, and your competition is no different in football. The Match Analysis report included in the 2011-12 European Football Experience from SAP allows users to compare teams that will be competing in upcoming matches. They can see how the teams have played thus far in the season and what occurred in previous head-to-head match-ups.

Mobile access to relevant and timely data helps businesses make informed decisions, but it also plays a role in the sports world. With the SAP European Football Experience, fans get up-to-the-minute insights into real-time data. Whether for work or for fun, we live in a mobile world, and SAP understands that we need to access analytics at any location and any time. Therefore, the SAP European Football Experience users can also access this software via a mobile app, available for iPhone, iPad, and Android devices.

The 2011-12 European Football Experience from SAP is fun, informative, available in multiple languages, and best of all, it’s free. Check it out today and let SAP help you score big by combining the power of business analytics with the passion and excitement of football. Follow the blog to keep track of insights into key match-ups and get expert analyses of what’s happening on the pitch.  You can subscribe to receive posts by email, follow @experiencesap on Twitter, become a fan on Facebook, or review directly from the website.

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