Recently CERES invited me with a group of experts to visit California’s Pajaro Valley, home to some of the most productive farmlands in the nation. The Pajaro Valley is largely dependent on groundwater for its farming needs.
Standardize collection of water use data to streamline data gathering efforts
Offer radical transparency on how the data are being used and by whom; data also need to be anonymized and aggregated so baselines and benchmarks for water consumption of key regions and key crops can be established and generate best practices
Demonstrate why and how disclosure is a benefit, rather than just a mandate
Provide farmers and growers with benchmarking capabilities, or peer comparison data on their water use
Leverage data for collaboration with all key stakeholders, communities and other industries. Efficient use of water by farmers and growers is not achieving the goals if the remaining entities of the supply chain are not optimizing their water use
The growing visibility of drought and water challenges in California has created a new urgency and renewed momentum for action by companies, individuals and elected officials to take action on water stewardship at both the local and state levels.
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