Today’s buzz: CMO. Who’s calling your marketing shots today – your MBA’ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts:
Jonathan Becher, SAP: “Not everything that can be counted counts, and not everything that counts can be counted.” (Albert Einstein or William Bruce Cameron, “Informal Sociology”)
Steve Carlotti, Cambridge Group: “Listening and reacting is what is required today, and that’s a lot harder than the planning and acting that was required yesterday.”
Allen Bonde, Digital Clarity: “In B2B, it’s critical for CMOs to emphasize thought leadership and selling big ideas versus simply selling products.”
Join us for The New CMO in the Age of Customer Experience.