Co-Innovation Rings True for SAP and Samsung at Mobile Event

February 17, 2011 by Tim Clark

An event dubbed Mobile World Congress has a lot of hype to live up to. Thankfully, it’s proving to be a groundswell of incredible advancements in the hyper-competitive mobile arena, especially for SAP. By revealing some juicy details around its partnership with Samsung, SAP is taking tangible steps to deliver on its promise of unwiring and mobilizing the enterprise. This became readily apparent during a keynote presentation by Raj Nathan, Executive Vice President and Chief Marketing Officer at Sybase.

“Cutting edge devices like the Samsung Galaxy S2 are driving the transformation of the enterprise through the adoption of enterprise mobility,” said Nathan who underscored the fact that a vast majority of IT departments are constantly bombarded by employees who want mobile devices to receive corporate e-mail and applications like CRM. “An IT department must first address a number of critical issues before they allow new mobile devices and platforms into their environments.”

To learn more about the SAP and Samsung mobile partnership and view additional user interface images,  visit Forbes.com where you can read this story in its entirety.

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