Today’s buzz: Corporate responsibility (CR). How’s yours?
William Newman, Newport Consulting: “Disney’s decision to pull out of Bangladesh based on the government’s slow response to the building collapse illustrates CR isn’t just for branding anymore. Lives are at stake.”
John Edelman, Edelman PR: “Sustainability has moved from license-to-operate to license-to-lead…companies public or private, big or small, should start activating around these issues.”
Mark Delisi, CSC: “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” (Helen Keller)
Richard Crespin, CEI: “What was good for our country was good for General Motors, and vice versa.” (Charlie Wilson, GM president)
Nicolette van Exel, SAP: “Focus only on the things your organization is good at, aligned to one or two social problems, so you can make real social and business impact.”
Join us for CR: Nice or Must Have? Part 2.