Damaged by Data: Is Your eCommerce A Victim?

March 29, 2016 by Bonnie D. Graham 1

The buzz: Who’s minding the store?

Great! You consider yourself and your company quite savvy in the eCommerce space. Why? You’ve embraced online technologies and tools to better service your customers and to increase the efficiency of day-to-day work processes. You’ve even built a digital marketing group and eCommerce team to stay competitive with major players and to support all of your business initiatives.

That’s all good, but who is managing all of the data input into your systems?

Heads-up: Poor data quality and lack of governance can have a serious impact on your eCommerce growth and business strategies.

Are you willing to take that risk?

The experts speak.

Simeon Chiger, MSC Industrial Supply Co: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” (Ferris in Ferris Bueller’s Day Off, 1986 film)

Robert J. Brooks, IBM: “We cannot solve our problems with the same thinking we used when we created them.” (Albert Einstein)

Austin Whitehead, SAP: “Garbage in, garbage out.” (US Army Specialist William D. Mellin, 1957 newspaper article)

Join us for Damaged by Data: Is Your eCommerce A Victim?

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