The buzz: Tension. Pressure. Pain… (ref: TV ad c. 1967, Anacin headache pain reliever)
B2C and B2B businesses in all industries are racing to go digital, driven by new and different competition, fast-advancing technology, relentless profit pressures, and more.
As your company faces and tries to keep pace with these challenges, how can you keep your customer at the center of what you do, and predict, design and deliver a new service or product before they even know they want it?
The experts speak.
c, SeriousWonder.com: “Nothing reveals your personality more succinctly than your characteristic emotional reaction to novelty and change over time and across many situations.” (Winifred Gallagher, New York Times)
Daniel J. Gwynn, TCS: “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” (Steve Jobs)
Ira Berk, SAP: “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” (Ross Perot)
Join us for Digital Mindset: Keeping Customers at the Center of Your Business.