Evolving Buyer’s Journey: What Do They Really Want?

Radiocasts | April 1, 2015 by Bonnie D. Graham

Today’s buzz: The journey.

Customers today are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it all to happen seamlessly in a personalized context.

What is their POV on personal data privacy, their advice for retailers competing for their wallets, and their definition of the best-ever customer experience?

The experts speak.

Prof. Chris Pullig, Baylor: “It’s not rocket science, but it can get complicated.” (Kevin Lane Keller and Chris Pullig)

Arnold Bueso, Baylor: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou)

Akin Oladipo, Baylor: “If you have run with the footmen, and they have wearied you, then how can you contend with horses?” (Jeremiah 12:5)

William Hou, SAP: “It’s more fun to be a pirate than to join the Navy.” (Steve Jobs)

Join us for Evolving Buyer’s Journey: What Do They Really Want?

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