Experiencing the Connected Future

February 27, 2014 by Judith Magyar, Solenne Lafeytaud 0

Photo: GSMA

Photo: GSMA

Rick Costanzo, the new head of Global Mobility Solutions at SAP, could not have picked a better time or place for his first few days on the job. In between meeting customers, partners, influencers, and his own team at the Mobile World Congress in Barcelona this week, he had the opportunity to experience the future of football with technology that can improve a player’s performance by analyzing cognitive skills in real-time 3D visualization. He also learned how technicians can apply smart glasses to repair a machine through augmented reality and gesture controlled services, and tested the hands-on mobile wallet at a vending machine that enables people to purchase items with their mobile phones not only for themselves, but for their friends at other machines as well.

According to Rick, there’s no better time than now to expand the mobile experience for our customers and partners. “We are on the cusp of a connected world, and it is our role to help our customers and partners seamlessly connect and mobilize people, places, content, and things through our industry-leading Mobile Solutions portfolio. I see a world of opportunity ahead! After all, mobile is the key enabler of the cloud, and SAP is the industry leader in enterprise mobility,” he said.

Big Data, mobile, cloud, and social converge

The nexus of forces – mobile, cloud, social and Big Data – are converging, and that’s driving massive business transformation across all industries, and especially for telecommunications providers. Whether it’s in emerging wearable devices, data insights through social intelligence and sentiment analysis, or shifts in how companies engage with customers, businesses are looking for new ways to empower consumers and employees using mobile technologies.

Next page: SAP doubles stand size compared to 2013

Without a doubt, visitors to the world’s largest mobile technology event are wowed at every step of the way as they proceed from hall to hall across the Gran Via Fira Conference Center. Heavyweights like Samsung, Sony, and Ericsson outshine each other with state of the art technology at booths the size of soccer fields. SAP has doubled its footprint with a prominent stand twice the size of the one last year next to AT&T and Vodafone, signaling serious commitment to our mobile business. Keynote king Mark Zuckerberg, founder and CEO of Facebook, made his first appearance at the congress to explain the WhatsApp acquisition and promote free Internet access for all. SAP speakers included Bill Clark, who joined a panel discussion on “Exploiting Enterprise Applications and BYOD to Enhance Productivity,” Russ Green speaking about the “Future of Voice,” and Gil Perez, showcasing successful “M2M Applications in Adjacent Industries.”

Mobile World Congress attracts the largest number and highest-quality attendees of any event in the mobile and telecommunications industries, and drew more than 72,000 people in 2013.  Hundreds of exhibitors representing companies of all sizes from 200 countries vie for attention in one of the world’s largest exhibition centers. SAP’s stand, which included the Experience Zone, a broadcast studio, and a developer zone in addition to seven partner stands, was abuzz with activity. Customers, partners, and influencers mingled with staff and curious visitors were drawn in by a huge soccer wall featuring life-size cutouts of the TSG Hoffenheim soccer team.

Mobile World Congress: SAP shows leadership in mobile segments

With the world’s mobile community gathering in Barcelona, SAP’s participation at the event is a key business driver and a chance to showcase SAP’s market leadership in all mobile segments. Visitors have a unique opportunity to experience SAP’s innovation and understand the full breadth of SAP Mobile Solutions addressing every stage of the journey that the business market will take on the path to securely mobilizing the modern enterprise.

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