The new Windows has been in stores since the end of October. And the industry has been holding its breath to see how the operating system will be accepted by customers. After all, Microsoft as a whole is largely dependent on the success of Windows.
With Windows 8, Microsoft wants to enter a new era and finally find a foothold in the mobile market. The company has considerable room for improvement in this area. That’s why the new operating system is available in versions for PCs, tablets, and smartphones.
This is where Windows 8 clearly differentiates itself from its predecessors. With touch-sensitive tiles, the Redmond developers are hoping to get in on the booming mobile market. The jury is still out on whether this attempt will attract or scare off users. But some good news can already be found in the reports from the analysts at Forrester Research. In Microsoft’s new operating system, they see an answer to today’s problem: namely, the diversity of mobile devices.
Good on tablets, less so on smartphones
Above all, Forrester praises the tablet features found in Windows 8. Here, the complexity of hardware options is slowing Microsoft’s success – at least for this year and next year. But starting in 2014, the operating system can expect to start seeing more adoption in the market. And by 2016, analysts predict Windows 8 will command 30% of the market share, behind Apple with 41% of tablet sales. In the all-important smartphone segment, on the other hand, no one expects any miracles from Windows 8. Google, with 60% of the market, isn’t likely to lose its lead. Nevertheless, Windows 8 could be the first step towards a single, powerful platform – for PCs, tablets, and smartphones alike.