Today’s buzz: Customer experience.
Is technology the magic bullet to help you give customers everything they could possibly want and more – and thus ensure their loyalty?
Technology can indeed give you the real-time insights to be relevant, respond with agility and speed, connect collaboratively, transact efficiently, and more.
But a perfectly seamless, frictionless customer experience still can be elusive.
The experts speak.
Don Peppers, Peppers & Rogers Group: “Statistics show that customer loyalty is not well correlated with customer satisfaction. But customer disloyalty IS highly correlated with customer dissatisfaction.”
Anthony Leaper, SAP: “Many companies believe technology is the only lubricant needed to enable a frictionless customer experience. The individual characteristics needed to deliver a frictionless experience are never consistent. So, is its successful delivery to a customer simply guesswork or luck?”
Join us for The Frictionless Customer Experience: War Stories from the Trenches.