The buzz: Customer data.
Companies are collecting everything possible about customers: buying preferences, online habits, satisfaction, usage and reams of personal data. In fact, more data was created in the last five years than in all prior years combined.
Are we making progress or simply data-hoarding without knowing what we really need to run the business? Will new technology make customer big data collection techniques obsolete? And what about privacy and security?
The experts speak.
Matt Healey, TBR: “Not all who wander are lost.”
John Kreisa, Hortonworks: “Sometimes it’s smarter to be lucky, than lucky to be smart.”
Greg Smith, SAP: “In the last 20 years, we have seen unbelievable advancements in computing capacity and a complete explosion in data, where customers see the amount of data they produce grow exponentially. But can we honestly say we have seen the business processes evolve to keep up with these advancements?”
Join us for Future of Big Customer Data: When Is Enough? on The Future of Business with Game-Changers, presented by SAP Services.