David Raab Raab Associates
David Raab started his career as a marketer, in magazines and continuities. He is now a consultant and industry analyst specializing in helping marketers select and acquire appropriate technologies. He is author of the Marketing Automation Vendor Selection Toolkit, Guide to Customer Data Platforms, and Marketing Performance Measurement Toolkit, and blogs extensively on industry topics. Fun fact: David built his first marketing database in 1979, using the mailing list function of a stand-alone Wang Word Processor.
s buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they…
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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