Don Peppers Founding partner, Peppers and Rogers Group
Recognized for more than 20 years as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric management consulting firm, with clients on six continents. Don has personally counseled or consulted for many of the world’s largest firms including Microsoft, Bank of America, British Airways, T-Mobile, Merck, HP, Syngenta, USAA, Saudi Telecom, Singapore Telecom, Absa Bank, and GM, among others.
As a sought-after speaker in the worldwide business media, Don is also highly regarded as a strategic thinker:
With his co-author, Martha Rogers, Ph.D., Donhas produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ latest book, their ninth together, is Extreme Trust: Honesty as a Competitive Advantage (Penguin 2012). Extreme Trust chronicles how the transparency brought on by newly available interactive platforms (particularly including social media) has raised the service standard that businesses are expected to meet.
Peppers & Rogers’ first – The One to One Future (1993) – was named by Inc. magazine’s editor, George Gendron, as “one of the two or three most important business books ever written,” while Business Week called it the “bible of the customer strategy revolution.”
Prior to founding Peppers & Rogers Group, Don served as the CEO of a top-20 direct marketing agency (Perkins/Butler Direct Marketing, a division of Chiat/Day), and his 1995 book Life’s a Pitch: Then You Buy (1995) chronicles his exploits as a celebrated new-business rainmaker in the advertising industry. Prior to Madison Avenue, he worked as an economist in the oil industry, and as the director of accounting for a regional airline.
Don holds a B.S. in astronautical engineering from the U.S. Air Force Academy and a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School. He is a competitive runner.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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