SAP Radio Guest Speaker Overview

Eric Martin Senior Director, Customer Experience Marketing, SAP North America

Eric Martin is senior director, Customer Experience Marketing, at SAP North America. In this role Eric is responsible for leading a program office that delivers custom communications programs to some of the company’s largest, most strategic customers.

Previously, Eric led Ecosystem and Channels Marketing at SAP North America, in which he delivered marketing programs, training and best practices to SAP’s extensive network of ecosystem partners. He has also held marketing leadership roles in professional services firms Deloitte and The Hackett Group.

Eric earned his BA and MBA from Villanova University and for the past 10 years he has taught a Marketing course within Villanova’s MBA program. His 24 year career has been focused on B2B Marketing, with a concentration in enterprise software and related services.

He has presented to the Business Marketing Association, and is a member of ITSMA’s Account-Based Marketing Council.

 

The Future of Managing Customer Mindshare

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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