SAP Radio Guest Speaker Overview

Lorraine Maurice Senior Director, Global Indirect Channel Marketing, SAP

Lorraine Maurice, Senior Director, Global Indirect Channel Marketing at SAP, is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries.

For over 25 years, Lorraine has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. She has a strong balance of entrepreneurial thinking and corporate governance, and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.

Balancing Act: Your Small Business Marketing Strategy

The buzz: “Marketing is too important to be left to the marketing department.” (David Packard, HP) Marketing is at the heart of your business success….

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Your Customers are Talking: Are You Joining the Conversation?

The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” (Lisa Kleypas, Christmas…

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King Content and the Rise of Relevance

The buzz: Ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your…

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SMEs: Putting Your Mark on the Digital Economy

The buzz: It’s not about you! At the heart of your SME’s Social Selling success is your ability to engage customers and prospects in their…

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Social Selling and the Partner Ecosystem.

The buzz: “We go together like rama lama lama…” (Song in “Grease”, 1978 film) Even if you’re successfully using Social Selling, you still need good…

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Website Analytics: Measuring Your Success

The buzz: Measure twice, cut once. As a small business owner embracing the digital economy, you’re aware [if not, you are now!] that customers are…

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The Seller’s Guide to SEO

The buzz: Hello? Is anybody home? If consumers can’t find your business, products or services on the first page of a targeted Google keyword search,…

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Take Your Biz from Good to Great: Innovate!

The buzz: Good, better, best … never let it rest… Reality check for small businesses: there will always be a better way of doing something….

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Cloud Nine and Your SME Business: Ready, Set, Go!

The buzz: Fly me to the moon! (Sinatra lyrics by Bart Howard, 1954) Cloud computing – once the purview of IT professionals in high tech…

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Small Business Coach: Navigating Business in 2016

The buzz: GPS. The IMF recently had good news for entrepreneurs and small business owners: “The underlying drivers for acceleration in consumption and investment in…

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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