Prof. Chris Pullig Associate Professor and Chair of Marketing, Hankamer School of Business, Baylor University
Chris Pullig is Associate Professor and Chair of Marketing in the Hankamer School of Business at Baylor University. He has a PhD in Business Administration with a Major in Marketing and a Minor in Experimental Statistics.
Professor Pullig’s research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) understanding brand value in the global marketplace – how brand value is created, measured, protected, and leveraged; 2) consumer evaluation of pricing strategies; and 3) consumer welfare and pro-societal issues.
He has published research in a variety of journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Marketing Management, Marketing Theory and others. He is a regular reviewer for leading journals including the Journal of Marketing and Journal of Consumer Research.
Prior to entering academia, Professor Pullig worked as an executive for 13 years in the retail industry.
Today’s buzz: The journey. Customers today are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between…
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