SAP Radio Guest Speaker Overview

Scott McKain Expert on Retail Distinction, ScottMcKain.com

Scott McKain helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.”

He creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers, and how to stand out and move up, regardless of the economic climate in your industry.

One of about 150 living members of the Professional Speakers Hall of Fame, Scott was recognized by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter, and by GenJuice, a leading resource for emerging professionals, as one of the “Top 25″ people for Gen Y and Millennial leaders to follow on Twitter.

In his book, Create Distinction, Scott shows how organizations and professionals create differentiation in the marketplace.

In his earlier career as a broadcast journalist, two million people saw his commentaries each week in the United States, Canada, and Australia.

Retail Relevancy: Distinction Trumps Differentiation

The buzz: Retail. Retailers: If you’re not making each customer’s experience more engaging, exciting and fulfilling than your competitors are, there’s no time to lose….

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Retail: Winning the Hearts, Minds, Wallets of Fashionistas

The buzz: Retail. As NY Fashion Week ends, fashion retailers are under more competitive pressure than ever to deliver great “retail therapy” experiences that consistently…

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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