Teri Sun AX Strategist, White Rhino
Teri Sun is Senior AX Strategist at White Rhino – a strategic marketing communications agency.
Teri’s holistic perspective of the sales and marketing funnel has underpinned her 10 years at White Rhino developing innovative demand generation experiences for high-tech clients including SAP, Sophos, HP, and VMWare.
In her current role, Teri helps brands stand apart from today’s massive content glut with Addictive Experience (AX) – a unique blend of psychology, game mechanics, and active learning principles used to create digital (and sometimes physical) experiences. By entertaining, motivating, and rewarding audiences throughout these highly immersive experiences, brands are able to create a more rapid, emotional connection that translates into real business results.
Teri holds a Bachelor of Business Administration in Marketing and a Bachelor of Science in Journalism.
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A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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