Volker G. Hildebrand Vice president, CRM solutions, SAP
Dr. Volker G. Hildebrand has two decades of experience as a CRM expert, researcher, author, professor, and software industry professional. With a doctorate in business economics, an MBA from the University of Mannheim, and a degree in business and technology from the University of Stuttgart, he has been an instructor and pioneering researcher on how to optimize the relationship between a customer and its suppliers. He has served as a CRM consultant for large international companies and held SAP leadership positions in sales, marketing, and product management for CRM and e-commerce applications. Volker is the author of several books and over 100 articles on CRM. Database Marketing & Computer Aided Selling was published in 1993. His articles have appeared in the German edition of the Harvard Business Review, absatzwirtschaft (Germany’s leading sales and marketing journal), the CRM Project, HMD, Marketing ZFP, and SAP Insider journals.
Whether you’re a start-up or a seasoned company, you’re facing the hard facts of today’s customer experience: it’s a perpetual-motion target and it’s your new…
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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