For decades, marketers have clamored to improve website user experience (UX) for visitors. This, as most digital platforms, has gone under a transformation over the years.
At first, websites were built by hand with a web developer, then we moved to difficult-to-implement, inflexible content management systems. This worked for a while, but because of its rigidity, marketers went to “pixel perfect” design, including things like flash and highly customized designed websites. After they discovered the many failures of this approach, a very different approach was taken – prototypical, best practices, content first websites. This is where we are today.
This path is the same path that talent acquisition organizations have been, and are continuing down, today. Unbeknownst to most in the talent acquisition world. We have a crystal ball into the future for what a candidate experience should be and how we can do that. If you look at the timelines for digital marketing transformation and overlay candidate experience transformation, they line up nearly perfectly, just 15 years apart.
SAP SuccessFactors Recruiting career site builder gives HR the tools to build effective, intuitive career sites
Because of this, we developed a system for building and managing your career site built for today, but also for the foreseeable future. By analyzing more than 1,000 of the most trafficked and best career sites, we looked to find commonalities between them and we built a system to leverage these commonalities (prototypes) but give recruiters the tools that they need in order to effectively build and maintain their career sites while taking into consideration things like SEO, responsive design, and localization.
SAP SuccessFactors Recruiting’s newest feature, career site builder, gives recruiters and HR the tools they need to build effective, intuitive, beautiful career sites while adhering to the content first approach and the best practices design principals that you would expect from the consumer sites of today.
To learn more about career site builder and the latest updates to the SAP SuccessFactors HCM Suite, check out the release video below and the release highlights blog here.
Check out the latest report from Gartner, where SAP SuccessFactors received the highest score in two use cases in the Critical Capabilities Report for Cloud HCM Suites for European Midmarket and Large Global Enterprises.
Top image via Shutterstock