Largest Upgrade Ever Undertaken with Major Marketing Capability Expansion
Tokyo — SAP Japan Co., Ltd. announced today that it will ship the Japanese version of the latest mySAP CRM (Customer Relationship Management) 2005 software series, beginning today.
A successor to SAP CRM 4.0, which the company started shipping in June 2003, mySAP CRM 2005, based on feedback from over 3,000 corporate users and SAP user groups worldwide, features substantially enhanced capabilities which enable users to respond quickly to ever changing CRM processes in various types of industries. SAP Japan plans to win orders for mySAP CRM 2005 from both existing SAP users and new users.
Major enhancements of mySAP CRM 2005
1.Substantially enhanced marketing capability (marketing resource management)
mySAP CRM 2005 appropriately allocates a company’s resources such as human resources and investment enabling the company to reduce time required for marketing resource management and to focus resources on strategic planning.
・Marketing scenario simulation
Performs simulations using the combinations of campaigns with different channels and prices to select the optimal combination in terms of costs and effects.
・Digital asset management
Centrally manages image, video, presentation, and other digital assets to protect and enhance the company’s brand.
・Enhancement of marketing budget management
Analyzes costs by determining budgets through both top-down and bottom-up approaches and by integrating marketing budget management with managerial accounting.
・Marketing project management
Manages schedules and resources through integration with cProjects (collaboration projects).
・Coupon-based consumer marketing
・Enhancement of trade promotion management
・Collaborative marketing-lead management with indirect sales channel partners
2.Industry-specific CRM solution expansion
mySAP CRM 2005 covers a broader range of industry-specific CRM solutions for not only consumer goods, high-tech, manufacturing, public welfare, and service provider industries, which are SAP traditional user industries, but also financial, public, and communications industries, which are growth industries for CRM and on which SAP is particularly focusing, and to which it offers capabilities including 1) customer financial care and dispute management for telecommunications, 2) grant management for public sector, and 3) account origination for financial services.
3.Product innovation based on user companies’ opinions
mySAP CRM 2005 responds to needs for ever changing CRM operations through feedback from more than 3,000 SAP CRM 4.0 user companies worldwide as well as through innovative projects SAP has jointly carried out with industry leaders. Features include enhancements for applications such as route sales, warranty claim management, and pay-per-use billing contracts.
With improved usability, mySAP CRM 2005 achieved approximately a 30% increase in score in a usability test conducted by a SAP user group in the U.S.
About SAP Japan
SAP Japan, established in 1992, is the Japanese subsidiary of SAP AG, the world’s leading company in the enterprise software field. SAP provides various solutions that enable configuration for enterprise resource planning (ERP), supplier relationship management (SRM), supply chain management (SCM), customer relations management (CRM), enterprise portals, and product lifecycle management (PLM). There are already 12 million users of SAP products, at over 29,800companies in 120 countries worldwide. SAP products integrate all kinds of business processes within and between enterprises, making those processes more efficient. In Japan alone, more than 1,300 corporate groups already utilize SAP products, which are helping to promote the spread of IT among Japanese businesses, as well as enhancing international competitiveness and corporate value. (http://www.sap.com/japan)