SAP Supports KSA Growth through Investments in Knowledge Economy

March 10, 2010 by SAP News 0

José Duarte, president of SAP EMEA & India, in Riyadh to Meet with Key Customers

RIYADH, Kingdom of Saudi ArabiaIn Riyadh today to meet with key customers, José Duarte, president of EMEA & India, SAP, outlined the importance of the Saudi market as a strategic territory for the leading software vendor. Recognizing the Kingdom’s growing role in the global economy, Duarte emphasized the role innovative technology solutions have to play in enabling clarity, efficiency and competitiveness.

According to SAP executives recent uncertainty in the economic landscape has resulted in dramatic shifts in customer buying behaviors with influencing factors including the need for rapid deployment and return on investment, flexible consumption models, a shift in centers of influence from the CIO to business process owners, and total cost of ownership being front of mind.

“The Kingdom is experiencing rapid development and has one of the fastest growing technology markets in the world. As part of our pledge to the Saudi market we are working with our customers to help them become globally competitive, sustainable businesses through the use of innovative, high value solutions,” said José Duarte, president of EMEA and India, SAP.

For the benefit of customers and partners in the Kingdom, SAP will also host its World Tour events in Jeddah on March 21 and Riyadh on April 20. The company is inviting an audience of C-level executives, IT decision makers and business managers from leading Saudi companies.

“SAP is recognized by KSA authorities as one of the top three IT companies leading investment in the Kingdom – we are reacting to customer needs in Saudi Arabia by driving innovation, developing long-term strategic and flexible partnerships and delivering agile business solutions that respond quickly to changing market demands,” said Abdul-Raheem Bawazeer, managing director, SAP KSA.

The theme of the World Tour events is “See Your Way Clear: Strategies for Success in the New Reality” and their purpose is to give attendees unique insight into how SAP is adapting its business model and technology offerings to help organizations respond to a continually evolving business environment. The World Tour will visit countries including Oman, Qatar, Jordan and Lebanon and will focus on central themes of clarity, transparency and innovation as enablers of sustainable, Best-Run businesses.

Saudi companies attending also have the opportunity to learn more about how SAP can facilitate these goals by industry and business area, and how an increasing number of organizations are benchmarking against their peers and re-thinking IT investments to deliver high-impact value creation.

The SAP World Tour also provides an exclusive opportunity for attendees to share best practices and ideas with other top-level executives, SAP customers and partners and receive exclusive previews of future SAP applications.

SAP business solutions assist enterprises and governments globally to improve customer relationships, enhance partner collaboration, create efficiencies across supply chains and business operations, and improve access to information. SAP solution portfolios support the unique business processes of industries including utilities, high technology, financial services, healthcare, education, and public services.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Claire McPeak, +971 4 330 1777, c.mcpeak@sap.com

Caroline Holmberg, Wallis Marketing Consultants, +971 4390 1950 sap@wallis-mc.com