Astra Industrial Group Selects SAP to Support Clear Path to Value

May 9, 2010 by SAP News 0

Riyadh, Kingdom of Saudi ArabiaAstra Industrial Group (AIG), one of the leading industrial conglomerates in the Kingdom, has selected SAP to help support its vision of becoming the premier industrial investments company in the Middle East & North Africa (MENA) region. AIG aims to achieve this by delivering long-term stakeholder value through sustainable, profitable growth.

AIG is active in the pharmaceutical, chemical and steel sectors and has ambitious expansion plans for its subsidiaries.



From right to left: Abdul Raheem Bawazeer, MD SAP KSA, Ali Mezrawi, VP Shared services AIG, Sergio Maccotta, MD SAP MENA, Selman Al-Fares, Board Member & Chairman, AIG, José Duarte, President SAP EMEA, Khalid Al-Gwaiz, CEO AIG , Asad Wosaibi, FS Director SAP KSA, Zaher Halawi, AE SAP KSA

As part of its foundation for future growth, AIG recognizes the need for optimal efficiency, transparency and agility across its entities in Saudi Arabia and the MENA region. The Group also places significant emphasis on the importance of access to proven, value-focused industry expertise through its strategic technology partner.

Following a rigorous evaluation process, AIG chose a fully integrated ERP solution from SAP to underpin innovative and transformative initiatives designed to enhance both competitiveness and profitability. In addition, SAP will also provide Employee Self-Services, Payroll Processing, Environment, Health & Safety and Customer Relation Management (CRM) solutions to AIG. A key factor in the selection was SAP’s focus on extracting measurable, proven business value from AIG’s technology investments.

“Astra Industrial Group is recognized and respected as a leader in its fields of operation and we want to consolidate and build upon this position,” said Mr. Khalid Al-Gwaiz, CEO, AIG. “Well thought out Strategic, shrewd investments are vital for improving efficiencies and guaranteeing maximum business impact. SAP’s Value Engineering group showed us exactly how to achieve genuine value for our businesses and customers.”

“Partnering with organizations like AIG is both inspiring and exciting; together we have a tremendous opportunity to make a significant difference to the success of their businesses for the long-term,” added José Duarte, president of SAP EMEA & India. “More and more organizations are asking us how they can use technology to respond to the demands of their own customers and stay ahead of the competition. What this ultimately represents is a desire for clear business value and we’re looking forward to delivering precisely this for AIG.”

Additional factors in AIG’s decision to partner with SAP included its deep knowledge of the pharmaceutical and manufacturing industries, as well as the company’s clear vision for future technology innovation which could benefit the Group.