EGYPTAIR Selects SAP Business Solutions to Improve Financial Visibility and Optimize Route Profitability

October 3, 2010 by SAP News 0

EGYPTAIR to Increase Fleet to 72 Aircraft by 2014; SAP Demonstrates Growth in Strategically Important Egyptian Market

CAIRO, EgyptEGYPTAIR today announced that it has selected SAP, the world’s leading provider of business software, to support the airline’s growth and expansion plans by supplying solutions that improve the company’s financial visibility and optimize route profitability.

EGYPTAIR, established in Cairo in 1932, serves 52 countries across five continents with both passenger and cargo operations. The airline aims to increase its fleet from 67 aircraft at present to 72 by 2014, and requires timely decision making, strong control of revenues and costs, and cascaded strategy across all the levels of the organization for the airline to reach this goal.

As EGYPTAIR continues to expand its services, the airline wants to maximize returns on its routes by striking the right balance between demand, load, and yield with respect to its fleet. The SAP implementation will give EGYPTAIR the latest decision-making tools required to fulfill its objectives and combat existing issues such as the lack of process-approach system with the ability to get route profitability in a timely manner, no standard process and tools for cost allocations, fragmented data in non-integrated systems, no capability for accurate profitability analysis or strategic budgeting and planning.

“Technology forms a fundamental foundation in the future expansion plans of EGYPTAIR and we have chosen SAP to provide solutions that assist us in optimizing routes, capacity, and resources, enabling a platform for future growth and operational improvement, and ensuring the continued success of EGYPTAIR in implementing the highest international standards,” said Captain Alaa Ashour, Chairman & CEO, EGYPTAIR Airlines.

“We selected SAP as the business software leader has more than 20 years experience in the airlines sector and was able to a demonstrate a proven track record and deep-founded industry knowledge, and a strong commitment and ability to deliver the solution that covers all of EGYPTAIR’s requirements,” continued Ashour.

The SAP implementation project is aimed to transform all finance areas at EGYPTAIR by improving clarity and increasing executive insight through improved decision making and control functions across business processes including planning, forecasting, inventory management, business intelligence, cost allocation, real time route analysis, and planning and simulation.

“EGYPTAIR is one of the world’s pioneer airlines having been launched almost 80 years ago and understands that in order to continue this strong growth technology forms a crucial platform. The foundation for the SAP solution is based on proven and long established international standards and best practice, which have been used by many leading airlines, including other Star Alliance members, for more than 15 years,” said Sergio Maccotta, Vice President Business Transformation and Development, SAP EMEA Emerging Markets.

EGYPTAIR will implement SAP Enterprise Resource Planning (ERP) and SAP BusinessObjects solutions for analytics, budgeting and route profitability while streamlining finance. The SAP ERP software includes a host of horizontal solutions, such as finance, materials management, and work clearance management. SAP BusinessObjects solutions provide companies with comprehensive functionality for business intelligence, information management, and enterprise performance management. These flexible solutions can be customized for specific sectors such as the airline industry. They are designed to complement and extend companies’ existing enterprise application infrastructure, streamlining key capabilities, including strategy management, planning, forecasting, analysis, risk mitigation, and compliance.

By using SAP solutions, companies of all sizes, including small businesses and midsize companies, can reduce costs, optimize performance, and gain the insight and agility needed to close the gap between strategy and execution. To help customers get the most out of their IT investments so that they can maximize their business performance, SAP professionals deliver the highest level of service and support.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

About EGYPTAIR
EGYPTAIR is the world-renowned national airline of Egypt, based in the cosmopolitan city of Cairo. EGYPTAIR started operation on the 7th of May 1932 as the first airline in the Middle East and Africa and the seventh in the world to join IATA and become a treasured brand. Throughout its 78 years of service, EGYPTAIR has experienced a significant growth.
Currently, EGYPTAIR’s fleet comprises of 67 aircraft criss-crossing the world to 74 destinations in 52Countries fulfilling the needs of both business and leisure travelers.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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