Major Dubai-Based Asset Management Group wasl llc Invests in Technology Best Practice for Continued Expansion

August 15, 2011 by SAP News 0

SAP’s Enterprise Software Implemented to Ensure Efficiency, Integration, and Sustained Competitive Advantage

Dubai, United Arab EmiratesDubai-based asset management company wasl LLC today announced the successful implementation of a suite of SAP software solutions to ensure efficiency, integration, and sustained competitive advantage across its various operations and investments in the real estate and business sectors.

wasl was established by Dubai Real Estate Corporation (DREC) in 2008 to manage its various operations and investments. The group currently encompasses three subsidiaries including wasl properties, wasl hospitality and Dubai Golf and was set up to strengthen Dubai’s success and to actively secure its future growth objectives.

“Our focus for continued growth and to realize value for our stakeholders is to invest in innovative technology to ensure best practice and world-class service. SAP ERP has developed specific business solutions software to streamline processes across the entire Group. This development provides the necessary support and integration to front-line solutions aiming to improve customer services and products, increase revenues, reduce costs and increase efficiencies and productivity,” said H.E Hesham Abdulla Al Qassim, wasl CEO.



(left to right): Mr. Sam Alkharrat, Managing Director for SAP MENA with Mr. Hesham Al Qassim, CEO of wasl

wasl is inspired by Dubai’s vision and emphasizes core values of unity, connectedness, integrity and tradition which align perfectly with those of SAP. The group is committed to continuously transform and develop, and invest in technology. The now completed rollout will see improved overall productivity, simplified and integrated processes and improved customer relationship management,” said Sam Alkharrat, Managing Director, SAP Middle East and North Africa.

The SAP ERP application supports the essential functions of the business processes and operations efficiently, and has been tailored specifically to fit the needs of wasl. SAP ERP redefines enterprise resource planning, delivering role-based access to crucial data, applications and analytical tools. Business challenges for the real estate industry within areas such as logistics, business intelligence, HR and lifecycle management can be dealt with effectively and efficiently.

The successful implementation covers a portfolio of SAP solutions across financial reporting, human resources, materials management, real estate, customer relationship management, project systems, project management, and portals as part of the Enterprise Resource Planning (ERP) system.



(left to right): Mr. Rami Amkieh, SAP Regional Manager – Dubai and N. Emirates; Mr. Darren Menezes, SAP Account Manager; Mr. Frank Forndron Director – Head of Quality Management, SAP MENA; Mr. Sam Alkharrat, Managing Director for SAP MENA; Mr. Hesham Al Qassim CEO of wasl; Mr. Husam Al Sayed COO of wasl; Mr. Abdulla Obaidalla General Manager IT wasl; Mr. Fahim Shaikh Head of IT Strategy & Business Solutions, wasl.

About wasl LLC (www.wasl.ae)
wasl LLC, an asset management group, was established by Dubai Real Estate Corporation (DREC) in 2008 to manage its various operations and its investments in the real estate and business sectors. The group currently encompasses three subsidiaries including wasl properties, wasl hospitality and Dubai Golf.

Set up to strengthen Dubai’s success and to actively secure its future growth objectives for, wasl Asset Management pursues a vision ‘to value and be valued by our stakeholders’. The group aim is to achieve this objective by creating a legacy of trust and respect, acting as a responsible corporate entity, and as a platform for innovation in asset management.

The word ‘wasl’, which means ‘connection’ in Arabic, is symbolic of the strong relationship the group shares with its stakeholders. wasl was the original name for historic Dubai and represents its profound link to the past, its present rapid evolution as a strategically located global hub and vision for the future.

wasl properties manages wasl’s extensive residential and commercial asset portfolio of over 25,000 residential and commercial properties within the Emirate of Dubai. wasl Properties provides a full range of property management, facilities management and call centre operations providing CRM services to tenants.

wasl hospitality’s portfolio currently comprises seven hotels with over 2,200 rooms. These hotels currently managed by Starwood and the Hyatt include prime center city hotels and residential apartments such as the Hyatt Regency, the Grand Hyatt, Le Meridien Dubai and The Fairway and the resort and spa properties such as The Park Hyatt Dubai, Le Meridien Mina Siyahi Beach Resort and Marina and The Westin Mina Seyahi Beach Resort and Marina.

Dubai Golf (www.dubaigolf.com) manages the UAE’s two leading international golf destinations – Emirates Golf Club and Dubai Creek Golf & Yacht Club. Together, these golf clubs boast three championship golf courses including the famed Majlis the venue of the Dubai Desert Classic Championship. In addition, Dubai Golf offers professionally run golf academies, a luxury marina, nine internationally renowned restaurants and a host of recreational facilities.

For further information, visit www.wasl.ae

For more information about wasl, please contact:
Ahmed Ali Al Sheryani

GM, Marketing & Corporate Communications

wasl Asset Management Group

POB 23073

Dubai, U.A.E.

Tel: +971 4 313 9211

Fax: +971 4 398 3938

Mob: +971 50 632 4432

/>alsheryani@wasl.ae

www.wasl.ae