SAP Positioned in Leading Industry Analyst Firm’s Leaders Quadrant for ERP for Midmarket Companies

August 12, 2012 by SAP News 0

MENA SMEs Praise Business All-in-One’s Efficiency and Profit-boosting Potential

DUBAI, United Arab EmiratesSAP’s Business All-in-One solution has been positioned by Gartner, Inc. in the leaders quadrant of the “Magic Quadrant for Single-Instance ERP for Product-Centric Midmarket Companies” report.1

The positioning is based on evaluation of enterprise resource planning (ERP) systems that support a single-instance strategy for multientity midmarket and upper midmarket companies.


Mazen Jabri, Head of Channels and Ecosystem, SAP MENA
SAP Business All-in-One solutions are industry-specific ERP solutions available to midsize or quickly growing small companies. They give an integrated view of the business and easily scale and adapt to meet changing needs. The solutions help drive business growth, build and maintain operational excellence and optimize financial performance. The software provides in-depth functionality for running the entire business efficiently and is designed to be affordable, with a predictable time to value. Currently more than 21, 700 companies worldwide run SAP Business-All-in-One.

Business-All-in-One is proving particularly popular in the Middle East and North Africa (MENA) region.

Formed in the UAE in 1976, house-ware and consumer goods wholesale and distributors Mansoor Ahmad Mohammad Co LLC is a recent convert to the SAP solution, which was implemented by SAP partner Procons4IT, and has placed it at the core of its expansion strategy.

“As a business grows, more and more pressure is put on existing systems to support the day-to-day operations. If these systems are inadequate, the skilled employees who have helped grow the business are swamped with time-consuming administrative tasks, ” said Nima Mansoor Faqihi, Managing Director, Mansoor Ahmad Mohammad.

“As a company that represents some major global brands, we were looking for an integrated solution to serve our current requirements and enable continuous growth. SAP has given us the visibility to run our operations better. We are now able to know the status of our orders, we have reduced overstocking and achieved better cash flow control.”

Flemingo International Ltd, a Dubai-headquartered company that owns and operates travel retail shops and provides supplies to travel retail operators, also turned to SAP when it needed to take the company to the next level.

Implementing Business All-in-One with SAP partner NTT DATA, the company’s package includes Business Intelligence, Best Practices for Wholesale – ;Distribution Industry, as well as solutions across Finance, Supply Chain including Warehouse Management and Business Intelligence.

“Today, an SME like ours needs it all: a business solution that is flexible to meet the current and future needs while being affordable, quick and easy to implement, configure, maintain and provide the transparency into business information as the foundation for smart decisions, ” said M. Shailesh, Head of Information Systems, JAFZA Business Unit, Flemingo International.

Companies positioned as Leaders in Gartner’s report are described as “successfully transforming their products to become model-driven applications to allow for high process and information flexibility, with tools for embedded analytics and UIs that allow for easy adoption by different types of users in the context of a user-centric ERP strategy. They also have compelling strategies for addressing the ongoing market changes related to emerging technologies, such as SOA, cloud, mobility and the integration of social technologies.”

Taking advantage of SAP Rapid Deployment solutions, companies running SAP Business All-in-One can benefit from new opportunities to expand the functional scope of their implementation at determined costs. Designed for customers to go live within 12 weeks or less, rapid-deployment solutions offer customers a complete package of software and implementation services supported by content and enablement components for a fixed price and scope.

“SAP understands the unique needs of small and midsize businesses and entrepreneurs, ” said Mazen Jabri, Head of Channels and Ecosystem, SAP MENA.

“This is a company that was started 40 years ago by five entrepreneurs and is now a trusted and reliable partner for SMEs with a long-term growth plan.”

“We want to see businesses that are more agile and able to operate around the clock. We want to see businesses with enhanced visibility and decision making that can not only lead to better employee productivity, customer engagements and responsiveness, but also help them keep pace with larger companies and gain a competitive edge in their marketplace.”

Read the full Gartner report here.


1Gartner, “Magic Quadrant for Single-Instance ERP for Product-Centric Midmarket Companies” by Christian Hestermann, Chris Pang, Nigel Montgomery, 27 June 2012

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – ; SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190, 000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably.

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