SAP CEO Urges UAE Employers to Embrace Potential of Millennial Generation

January 29, 2015 by SAP News 0

“The pressure is now on us not only to understand this new generation, but to totally unleash them,” says Bill McDermott

DUBAI, United Arab EmiratesUAE employers must embrace the potential of the Millennial generation to transform their businesses, SAP Chief Executive Officer Bill McDermott announced in Dubai.

McDermott is visiting the Emirates, having recently written and published “Winners Dream” – his autobiographical memoir that chronicles how relentless optimism, hard work, and disciplined execution embolden people, and equip organizations to achieve audacious goals.

With the UAE building its knowledge-based economy in line with its Vision 2021, training the next-generation workforce has assumed a greater significance.


UAE employers must embrace the potential of the Millennial generation to transform their businesses, SAP CEO Bill McDermott told students at the American University in Dubai.

Millennials, aged 18-35, will make up 75 percent of the total global workforce by 2025, according to SAP. As the first generation born into the mobile device era, Millennials have enormous potential to transform companies and markets, and make a huge positive impact on business and society at large, McDermott told students at the American University in Dubai (AUD).

In the UAE, 54 percent of executives said that Millennials entering the workforce is a top trend impacting the workforce strategy, according to the recent “Workforce 2020” report by Oxford Economics and SAP. However only 28 percent of executives give special attention to their wants and needs, with Millennials bringing highly-valued skills in cloud, mobile analytics, and social media.

“It’s easy to forget that the Millennial generation was the first ever born into the mobile device,” said Bill McDermott, CEO of SAP. “The up and coming workforce expects the same experience in their professional lives during the week that they enjoy as consumers during the weekend.”


UAE employers must embrace the potential of the Millennial generation to transform their businesses, SAP CEO Bill McDermott told students at the American University in Dubai.

McDermott urged AUD students to benefit from opportunities available to them, and develop skill set to lead in the new era of the Networked Economy.

“When I think about this generation in the UAE, they’re fearless and ready to support innovation in every form,” said Bill McDermott. “I believe the time is now to push them into big challenges and empower them. This is why SAP has amazing partnerships with universities across the UAE and beyond. When they’re ready to lead, we want them to thrive with our platform and our applications.”

Dr. Alaa Ashmawy, Dean of the School of Engineering, American University in Dubai, said: “In an increasingly competitive global job market, hands-on experience and critical thinking in the areas of science and engineering are sought-after skills. We have the great privilege of partnering with SAP to bring tools and innovation to our students and expose them to real life scenarios through global knowledge exchange and taking the educational experience to the next level.”



UAE employers must embrace the potential of the Millennial generation to transform their businesses, SAP CEO Bill McDermott told students at the American University in Dubai.

Hosting more than 20 regional programs, SAP’s Training and Development Institute aims to increase qualified hires, promote gender diversity, and spearhead the localization and Arabic translation of SAP business apps.

SAP’s 92 University Alliance partners across the region have trained more than 10,000 students and 570 professors on SAP solutions. Students in the Middle East can also gain hands-on experience with the Young Professional Program, the Dual Study Program, and the Academies for Pre-Sales and Sales.

Notes to Editor:

To learn more about the global results of Workforce 2020 and the future of work, follow the #workforce2020 conversation with SAP on Twitter at @sapnews and SuccessFactors at @successfactors or http://www.successfactors.com/en_us/lp/oxford-economics-workforce-hub-pr.html

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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