Mobility Enablement: Getting Personal with Your Customer

June 26, 2013 by Bonnie D. Graham 0

Today’s buzz: Mobility. The world loves mobile devices. One could say wireless is the new de rigeur accessory for every hat you wear: business, consumer, personal. Your company can’t fight this trend, so you’d better know how to mobilize your workplace smartly and securely, and create loyalty-sustaining mobile customer engagement. The experts speak.

Philippe Winthrop, VeliQ: “Dear MDM, we hardly knew you….”

Sheryl Kingstone, Yankee Group: “It’s not just about having an app for that — it’s about personalization strategies, mobilizing the customer journey; it’s an entertainment/information/consumption hub. But consumers also are still looking for the basics of simplicity and convenience; many also seek personalization and the advantages of location, while wanting their privacy protected.”

JP Finnell, SAP: “Forget about the consumerization of IT. The real trend is the ITization of the consumer.”

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