SAP Congress for Banks 2010 in Frankfurt: CRM hooks up with Social Media (photo: Christiane Stagge)
The global financial crisis is receding over the horizon and is being replaced by Facebook, Twitter, and the like. The financial services sector has discovered social media. What do customers tweet? What kind of comments do they write on Facebook? How can you manage new campaigns using the Facebook platform?
Social media was on everybody’s lips at this year’s SAP Congress for Banks, held on September 28 and 29 in Frankfurt. Because ever more people are active on sites such as Facebook, Twitter, and co., banks are starting to tap these channels and use them as a tool for acquisition.
SAP has responded to this and provides a number of innovations in its upcoming enhancement package for SAP CRM 7.0. Alexander Schroeter, director of CRM Solution Management at SAP, announced that the ramp-up phase would start at the end of 2010 and gave customers a glimpse of the most important new features.
Information about new Software (photo: Christiane Stagge)
Bernd Brandl explains the SAP product strategy (photo: Christiane Stagge)
SAP Business ByDesign – ideal for banks, too
As well as social media, other topics at the SAP Congress for Banks were Basel III, compliance, and IT costs. Bernd Brandl, member of the executive management team for SAP in Germany, Austria, and Switzerland, explained SAP’s product strategy to the 560 participants and presented Service-to-Cash and the SAP Price Optimization for Banking application as new products for the financial services industry. Brandl spoke of on-demand and presented SAP BusinessByDesign as a solution that is also suitable for banks. After the acquisition of Sybase, a number of new mobile solutions will also become available, he added.
Oracle or SAP – platform independence, please!
The German post office bank Postbank has been an SAP customer for many years and now deploys SAP Banking Services 6.0. In his keynote, Mario Daberkow, executive board member responsible for IT/operations at Postbank, stressed his great desire for platform-independence. It should be up to the customer to decide which database to use in the future, be it from Oracle or from SAP, he said. Daberkow was also critical of the huge range of banking products, and called for a single banking suite, including ERP and business intelligence functions.
Further Topics in Frankfurt: Basel III, Compliance and IT-Costs
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