SAP Charts Its Journey to the Cloud

Video | May 13, 2011 by Sarah Kellman

How will SAP support customers of all sizes and with various solutions on their journey to the cloud? A few days before the start of SAPPHIRE NOW, SAP’s annual customer conference, two SAP executives who are helping to chart this journey stopped by the SAP TV studio in Walldorf, Germany to discuss the company’s cloud strategy in detail. The results are captured in a short video not to be missed by SAP’s cloud-watchers. 

In this video, Rainer Zinow, SVP of OnDemand Strategy and Bernhard Schulzki, VP of Virtualization and Cloud Management, explain the two strands of SAP’s cloud strategy and outline the solutions available today in SAP’s on-demand and virtualization/cloud management portfolios. They also cover such weighty topics as the safety of data in the cloud and the critical role played by SAP’s ecosystem, as well as offer some highlights of what’s in store cloud-wise at SAPPHIRE NOW.

As Rainer Zinow confidently states: “The beauty that SAP brings to the table is the freedom of choice to our customers.” When it comes to the cloud, it’s fair to say that SAP’s customers will be spoiled for choice.

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