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SAP to Become Technology Sponsor of Event Rider Masters Series

September 8, 2016 by SAP News 43

WALLDORF SAP SE (NYSE: SAP) today announced that it will be the official technology sponsor of the Event Rider Masters series (ERM).

Under the International Equestrian Federation (FEI), the Event Rider Masters is a new and exciting Concours International Combiné (CIC) format to showcase the sport of Eventing to larger global audiences.

The cooperation between SAP and ERM will be announced at the last leg of the 2016 series at Blenheim Palace on September 11, 2016. At the home of the Duke and Duchess of Marlborough and the birthplace of Sir Winston Churchill, the scene is set to crown the Event Rider Masters 2016 series winner and kick off this cooperation.

“This is a great partnership for us. The Event Rider Masters series is an ideal co-innovation partner for SAP to demonstrate the concept of Live Business in sports,” said Mike Ettling, president, SAP SuccessFactors.* “Eventing is a unique and exciting sport that hasn’t found a wide audience only because its format isn’t conducive to television or Internet coverage. Until today, the technology hasn’t been present to make this incredible sport accessible and engaging. We’re changing that.”

SAP and ERM will work together using existing technology and creating new solutions to make the sport of eventing more engaging and exciting. This will include the on-site as well as the on-screen experience, with a focus on television. SAP will take experience from its existing equestrian partnerships with CHIO Aachen and Olympic champion Ingrid Klimke to improve the ERM fan experience and provide content that is more tangible for commentators and media. This includes:

  • SAP Equestrian Analytics software: A a prototype that brings the Internet of Things to equestrian sports with sensors on the riders to track and visualize data from the cross-country phase
  • “Audience Judging”: A fan application that allows spectators and viewers to take the judge’s seat and score each dressage test in real time, generating audience scores and rankings. This application will be available for the first time at the final leg of ERM for visitors to the Blenheim Palace International Horse Trials on September 10.

Both fan technologies run live on SAP HANA Cloud Platform. Furthermore, SAP will support ERM with its data analysis by employing sports media technology and will support the ERM’s operations with the SAP Business One application.

“Eventing requires talent, bravery, stamina and unparalleled teamwork with your horse. A partnership of trust is indispensable for success, especially on the demanding cross-country courses,” said ERM Director Christopher Stone. “Co-innovating with SAP, we will work toward bringing this magnificent sport much closer to our fans on-site and around the world. We will achieve this by providing informed data and analyses, innovative camera techniques and graphics, and much more sophisticated commentary and insights.”

SAP Equestrian Ambassador Klimke and her horse SAP Escada FRH are expected to compete in the 2017 Event Rider Masters series. The three-time Olympic team champion commented on the new ERM format: “The Event Rider Masters series is fantastic. Our sport will have a new level of quality competition, real-time fan offerings and international press attention. I can´t wait to compete and be part of it.”

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Media Contact:

Isabelle Diez, SAP, +49 6227 7-45512; isabelle.diez@sap.com, CET

*SAP SuccessFactors is a new brand name launched in January 2016 and is used here to mean the offerings, employees, and business of acquired company SuccessFactors, which continues to be our legal entity until integration with SAP is complete.
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