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SAP XM Drives Transformation of Digital Advertising Market with Collaborations

September 14, 2016 by SAP News 67

COLOGNE — SAP SE (NYSE: SAP) will announce collaborations with Mercury Media (a spin-off of Pilot) and Blackwood Seven around the SAP Exchange Media (SAP XM) platform at this year’s dmexco, being held Sept. 14-15 in Cologne.

First pilot campaigns with selected customers have already shown increased media budget efficiency up to 40 percent in digital campaigns, as was predicted. Collaborations with Mercury Media and Blackwood Seven will now offer efficiency enhancements to the complete advertising budget for customers like Beiersdorf, DPDHL, Ernst & Young and SAP.

“It requires strategic projects with many SAP customers to realize the digital transformation of the media business end to end. The SAP XM competitive edge program represents just that,” explained Johann Freilinger, co-founder and head of marketing and communications, SAP XM. “The upcoming collaboration with Blackwood Seven and Mercury Media enables our customers to instantly improve efficiency.”

Mercury Media is a spin-off of Pilot, the second largest independent and owner-managed media agency in Germany. Pilot is part of the global media agency network Local Planet. Blackwood Seven offers data-based planning, analytics and advertising effectiveness forecasts for advertisers in real time via all online and offline channels, so that customers finally have an end-to-end full-service model.

“Both companies share our belief that the necessary transformation of the digital advertising market is about fundamental changes, most of all regarding transparency,” said Dr. Wolfgang Faisst, co-founder and head of SAP XM. “The full package of SAP XM, Mercury Media and Blackwood Seven is transparent and offers an immediate increase in efficiency. We are consequently following our chosen path and are open for collaborating with everyone who commits to clarity and transparency in the advertising market. Leading agencies like vertic, SinnerSchrader and Jung von Matt fit into this category.”

SAP XM supports companies wanting to optimize their marketing and advertising efficiency with the SAP XM competitive edge program. It starts with analyzing a company’s situation to identify savings and efficiency potential. This is also the starting point of a strategic innovation collaboration, which includes the development of a common technological and business-related road map.

At dmexco, at booth D011 in hall 6, customers can experience the new SAP XM mobile prototype as well as the current platform (version 1.2) live. The link to the SAP Hybris Marketing solution as an integral part of SAP XM end-to-end integration is another highlight.

Meet SAP XM at this year’s dmexco and at www.sapexchange.media. Follow the discussion via social channels: Twitter | LinkedIn | Facebook | Xing | YouTube.

For more information, visit the SAP News Center. Follow SAP on Twitter via @sapnews.

Media Contact:

Johann C. Freilinger, +49 160 90820178, johann.freilinger@sapexchange.media, CET

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