SAPMARKETS GOES GLOBAL

February 6, 2001 by SAP News 0

Regional Office in Singapore Strengthens Focus on Asia-Pacific Region and Completes Global Coverage

SingaporeSAPMarkets, the SAP AG (NYSE ADR: SAP) subsidiary that provides leading Internet marketplace solutions to drive business processes beyond enterprise boundaries, today announced the establishment of SAPMarkets Asia Pacific Solutions Pte Ltd headquartered in Singapore. This strategic move is targeted to meet the needs of the rapidly growing e-commerce market by enabling the creation of open business-to-business marketplaces throughout the Asia Pacific region. SAPMarkets will extend their leadership in this region and continue to deliver on the company’s vision to provide e-business applications and collaborative services for global trading. With its central location and high-tech infrastructure, Singapore provides an ideal location from which SAPMarkets can deliver leading e-Business solutions to the emerging Asia Pacific markets.

The SAPMarkets Asia Pacific headquarters opened officially in January 2001 to serve our Marketplace customers in the region. SAPMarkets, Inc. is headquartered in Palo Alto, California and has a global reach with operations in Waldorf (Germany), Bangalore (India), Montreal (Canada) and now Singapore.

“I welcome SAPMarkets Asia Pacific to the region. The success of mySAP.com has established our e-business leadership in the region and with SAPMarkets Asia Pacific we will continue to extend this leadership to help companies integrate and collaborate on Internet marketplaces,” said Les Hayman, President and CEO of SAP Asia Pacific and Board Member, SAP AG.

SAPMarkets has experienced early success with helping customers bring marketplaces into operation in the Asia Pacific region. The opening of the SAPMarkets’ headquarters in the Asia Pacific market will further enable Asian businesses to benefit from better economies of scale, increased commerce process efficiencies, lower costs and competitive advantages of business-to-business e-commerce. Mayur Shah, president of SAPMarkets, announced the appointment of Zia Yusuf as the managing director for SAPMarkets Asia Pacific operations. Yusuf will be responsible for spearheading the company’s operations within the region. Prior to assuming the role, Yusuf was the chief operating officer for SAPMarkets in the US.

“The decision to establish the regional headquarters in Singapore was an easy one as it is one of the leading countries in the region in information technology infrastructure. Singapore offers SAPMarkets the opportunity to tap into the labor market in one of the fastest growing cities in Asia Pacific,” said Shah. “We are pleased to appoint Zia Yusuf as the managing director for SAPMarkets Asia Pacific and feel he brings solid and vast experience in this market which will be a critical factor for our success.”

“The Asia Pacific region is one of the fastest growing IT markets in the world and the opportunities for e-commerce and collaborative e-marketplaces are tremendous,” said Zia Yusuf, the managing director for SAPMarkets Asia Pacific. “Our solutions enable companies to expand their business reach, while at the same time streamlining their operations. By deepening our investment in our Asia Pacific operations, we can continue to work with our partners to provide leadership and superior solutions to this strategic region.”

In partnership with Commerce One, Inc. (NASDAQ: CMRC), SAPMarkets has developed a joint, global e-commerce solution with a tightly integrated go-to-market strategy. Their joint offering, MarketSet™ and Enterprise Buyer™, combines Commerce One’s leading e-marketplace infrastructure with e-procurement, supply chain, product planning and analysis applications from SAP and SAPMarkets. The result is solutions that combine e-procurement with collaborative services for trading communities and help sellers expand their market and reach new customers, dramatically reducing cycle times, improving customer relationships and increasing productivity for businesses worldwide.

About SAPMarkets
SAPMarkets Inc., a subsidiary of SAP AG (NYSE ADR: SAP), spearheads all business-to-business e-marketplace activities of SAP. In its “dream team” alliance with Commerce One, SAPMarkets enables enterprises and communities of all sizes and industries to efficiently conduct collaborative business via the Internet. Examples of such seamless cooperation through marketplaces include the dynamic linking of buyers and sellers, auctioning and tendering, collaborative forecasting and engineering beyond business boundaries. SAPMarkets, based in Palo Alto, Calif., can be found at http://www.sapmarkets.com.