Essel Group Adopts SAP as ‘Platform of Choice’

June 5, 2008 by SAP News 0

IndiaEssel Group, one of the global leaders in the Media and Entertainment industry, today announced a significant move to adopt SAP as its ‘platform of choice’ to help accelerate its business growth. Harnessing SAP technology, Essel Group aims to foster continuous innovation and industry thought leadership. The announcement was made at the SAP
Summit 2008, India’s largest business-technology event, being held in Mumbai.

Mr. Subhash Chandra, Chairman, Essel Group, said, “We have a strategic vision for the Media
and Entertainment industry and are aggressively taking the group on a path of transformation to
change the fundamentals of the industry. In this journey of transformation, SAP is a natural
choice for us. We trust that this alliance will help our organizations set a new benchmark in
computing for our industry.”

The media and entertainment industry has undergone radical transformations in recent years. Diversifying strategy to reach out to the target audience in a digital world is now a critical priority.

SAP’s media solution, with its strong understanding of media business process, helps address these new challenges. It allows media companies to generate new business while improving organizational efficiencies.

Mr. Manoj Gupta, Global CIO, Essel Group, said, “We were impressed with the depth of SAP’s
media solution and our interactions with SAP, throughout the due-diligence process, clearly
demonstrated their competence that will help us achieve our vision for the group.”

Bill McDermott, President & CEO of SAP Americas & Asia Pacific Japan, Said , “The media
industry offers exciting opportunities for companies that can adapt to rapid change. SAP is proud to partner with the Essel group, one of largest media conglomerates in the region in their business transformation journey.”

About Essel Group:

Established in 1976, Essel Group is one of India’s prominent business houses with a diverse
portfolio of companies in media, entertainment, technology-enabled services, education,
infrastructure development and packaging. The Group’s publicly listed companies include Zee
Entertainment Enterprises Ltd, Zee News Ltd, Wire & Wireless India Ltd, dishtv India Ltd, Essel Propack Ltd and ETC Networks Ltd. In India, Zee TV is the first satellite channel, Siticable is the first multi-system operator, Esselworld is the first amusement park, Water Kingdom is the first theme park and Playwin is the first online gaming company. Essel Propack, the world’s No. 1 in packaging, was also a revolutionary concept in India.