SAP India Catalyses Nation’s SME Boom

June 5, 2008 by SAP News 0

– SAP Continuously Expands SME Portfolio
– SAP Partners Leverage World-Class Channel Program

IndiaWith 43 percent software revenue growth in the first quarter of 2008, SAP India, a subsidiary of SAP AG (NYSE: SAP), has reported the highest growth rates in SME software revenues of a single region for SAP worldwide.

SAP’s leadership in the Indian SME sector has been validated by recent industry data. According
to Praveen Sengar, Sr. Manager – Software and Services and Industry Verticals Research, IDC
(India) Ltd., “SAP India has emerged as a leading player in the small and midsize enterprise space with 27% market share in revenue terms during CY 2007 in India Enterprise
Applications.”

This industry endorsement of market leadership comes on the back of strong momentum built
over the past year. This period saw 1,500 new customer wins, establishing a strong foothold in
the Indian small and midsize enterprise market and a customer base that currently stands at
2,300. The established SAP portfolio includes SAP Business One for companies with 10 to 100
employees as well as SAP Business All-in-One for companies with 500 to 2,500 employees.

“Our growing customer numbers clearly show that we have the right strategy of supporting
small businesses and midsize companies in their quest for success and growth,” says Ranjan Das,
President & CEO SAP Indian Subcontinent. “I am confident that as we continue to foster this growth with our focus on the small and midsized sector, we will remain the trusted partner of
choice for them.”

SAP Offerings Deliver Instant and Long-Term Value to SMEs

Fast-Start Program for SAP Business All-in-One Encounters Prompt Success in India
With over 30 customer wins across verticals and multiple go-lives in the first quarter of 2008
alone, the Fast-Start Program has seen an incredible response in the Indian market. Designed to
deliver rapid business results with a fixed price and fixed scope, the program targets midsize
companies in the manufacturing, services, and trade industries. It provides them with the pre-
configured industry-specific processes needed to streamline and gain visibility into their core
business operations. Coupled with SAP MaxDB, the SAP database product, and free choice of
operating system, the offering helps to lower the total cost of ownership (TCO) for the on-
premise business solution. Innovative online configuration enables prospects to tailor the
solution to their business requirements and receive a comprehensive cost estimate* for the
complete SAP Business All-in-One solution. Customers benefit both from the established SAP
solution as well as the industry-and country-specific know-how of qualified local SAP Channel
partners. Companies can use the solution configurator and receive an immediate online
comprehensive cost estimate including software license, service and implementation as well as
the required hardware at the below link:
SAP website

“Using the solution configurator was a great way to determine a baseline for our requirements. It
only took us six and a half weeks from getting the cost estimate to the go live of our new SAP
Business All-in-One solution,” says Suresh Sethuraman, Vice President Finance – Aditya Auto,
the first customer deployment in India based on the fast-start program. “This incorporation of
industry wide best practices has quickly helped us establish standardized company wide business
processes and seamless integration between departments.”

SAP Business ByDesign Announced

SAP Business ByDesign, the most complete and adaptable on-demand business software
solution, has now been announced at the SAP Summit which takes place in Mumbai from June
4-6 2008. The solutions is targeted exclusively to mid-market companies ranging from 100 to
500 employees, including growing companies that typically have not invested in these types of
integrated business solutions before. Fundamentally different from competitive mid-market
solutions, SAP Business ByDesign is designed to support faster time to value and dramatically
minimize customers’ overall IT costs by reducing the need for user training, hardware
investments, service, support and IT staffing.

Through a unique “try before you buy” approach, prospective customers will be able to evaluate
SAP Business ByDesign, configure it to their own unique business processes and then convert
this initial effort into a productive system upon purchase.

Prices in India will start at a recommended price of $149 per user, per month (including
software, infrastructure, services and support), with a minimum of 25users to be licensed per
customer.

“Growing economies like India demand a heterogeneous range of requirements,” says Deb Deep
Sengupta, Vice President – SME & Channels, SAP Indian Subcontinent. “SAP’s expanding
portfolio of scalable solutions best fit these unique needs and address the major IT challenges of
small and midsize businesses: low total cost of ownership (TCO), fast time to value and long-
term investment protection. With the additions to our portfolio, we look forward to helping every business find their right IT solution.”

Partner Program Expanded

The innovative and award winning SAP PartnerEdge program has now also been rolled out to all
SAP solution providers and service partners in India. The multilevel program, that was
previously only available to SAP Channel partners, provides enhanced infrastructure and
business-enabling support that enables success and profitability for its diverse partner
community. The program is a significant investment and represents SAP’s continued focus
toward expanding its partner ecosystem.

Actively used by SAP partners, competencies of PartnerEdge are continually being built and upgraded. SAP and its partners are equally engaged in this successful multi-channel, go-to-
market strategy to help SME customers leverage the full value of SAP solutions. The services,
ocal business know-how and, vertical and micro-vertical expertise of SAP partners are an
ntegral part of the SAP experience.

Unlike other partner programs, SAP PartnerEdge recognizes and rewards its partners not just for
sales success, but for their commitment and ability to successfully satisfy their mutual customers.
For the second year running, Wipro Technologies has been awarded the prestigious SAP®
Pinnacle Award as SME Channel Partner: Asia Pacific for its outstanding contribution. Wipro is
the largest SAP partner in the Mid Market category in the Asia Pacific region, and was also
awarded for its Thought Leadership as Service Partner for Enterprise SOA.

Adds Stephen Watts, COO and SME SVP, SAP Asia Pacific Japan, “The past few decades have
seen India consumed by the SME revolution. As the fastest growing region worldwide, SAP
India is proud to be a catalyst in this success story, ramping up its solution portfolio and
partnering with emerging enterprises to support their growth aspirations.”

*Cost estimate is an SAP estimation only and not valid for partners; partners cost estimation may
differ

About SAP Solutions for Small Businesses and Midsize Companies

With more than 35,688 small and midsized customers worldwide, SAP is the leading provider of
business applications and an established and highly successful player in the small and midsize
enterprise market. SAP offers a broad and innovative solution portfolio for small businesses and
midsize companies to meet the heterogeneous demands of SME customers. SAP Solutions for
Small Businesses and Midsize Companies include SAP Business One, a single integrated,
solution for successfully managing small businesses; SAP Business ByDesign, the software
industry’s most complete, integrated and adaptable on-demand solution for midsize companies;
and SAP Business All-in-One, a customizable and extensible solution for midsize companies
with deep industry best practices built in. Sold, implemented and maintained through SAP and an
expanding network of qualified partners, all of the solutions are competitively priced, easy and
quick to implement and scalable to the customers’ growing business needs. The SAP solutions
specifically designed for SME enable small and midsize companies to lower operating costs,
improve operational excellence, gain better business insight and control as well as grow their businesses flexibly. Additional information available atSAP website