The buzz: Getting off the DL.
Sports are big business.
Given the power and speed demanded of competitive sports, it’s no surprise that player injuries are rampant and carry a high cost. For example, the average cost of soccer player injuries in 2015 is $12.4 million per team for the world’s top four professional leagues.
Any reduction in injuries could translate to huge dollar savings, improved player health and enhanced performance.
Is it realistic to hope that innovative injury prevention technology can prevent half of all professional sports injuries – or is it reserved just for wealthy or elite athletes?
The experts speak.
Corrine Vitolo, SmartSports: “The more injuries you get, the smarter you get.” (Mikhail Baryshnikov)
Kathleen Stroia, WTA: “It’s the little details that are vital. Little things make big things happen.” (Coach John Wooden)
Puneet Suppal, SAP: “The ideal attitude is to be physically loose and mentally tight.” (Arthur Ashe)
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