|The buzz: Content.We’re bombarded daily by a deluge of marketing content – most of which rarely (if ever) works its intended magic. Do you yawn or scream when it goes “thud”? In fact, there’s so much really bad content floating around that some people use its “badness” as a topic for their own content! To wit …
On Jan 10, 2013, Slideshare featured, “Crap: Why the single biggest threat to content marketing is content marketing.” Hmmm. Shareaholic ended 2013 with the blog, “The Good, The Bad and The Ugly of Content Marketing in 2013,” identifying 25 of the best and the worst trends in content marketing. Fair and balanced, we hope. And Social Marketing 101 presented “4 Reasons Why Social Network Marketing is a Bad Content Strategy” on April 10, 2014.
If you are among the thousands of marketing writers spewing reams and e-reams of boring, forgettable content – which could actually be harming your brand – it’s time to admit it and get help. Help is here.
Listen-in for insider tips that can help boost your messaging to memorable, experience-rich, relevant, actionable communication gems. That is what you want, isn’t it?
The experts speak.
Jeremy Epstein, VP of Marketing, Sprinklr: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou)
Kare Anderson, author of Moving From Me to We and SayItBetter.com: “Start with the specific customer story then end with the specific product benefit that made it possible, not the reverse.”
Tim Clark, award-winning “Blogfather”, Head of Brand Journalism at SAP: “Simplicity is the ultimate sophistication.” (Leonardo da Vinci)
Join us for Social and Content Marketing – Part 2: Relishing Relevance on Coffee Break with Game-Changers Radio, presented by SAP.